Chapter 3 · Lesson 4
Build a Campaign Brief
Give AI enough context to produce a useful first strategic draft.
You need a campaign brief today and have only rough product notes.
Brief the brief
A campaign prompt needs product, audience, objective, budget, timeline, tone, channels, and success metrics. Without those, the output becomes filler.
Use AI for the first shape
The first draft should help you see structure and missing assumptions. It should not be treated as final strategy without human review.
spot problem
What is the biggest problem with "Write a campaign brief for our product"?
Find the choice that creates the clearest risk or quality problem.
AI can draft strategy only from strategy-shaped inputs.